AQUASCUTUM — ACTIVE
COMBINES BRAND HERITAGE WITH A CONTEMPORARY VIEW
OF URBAN AND CITY LIFE , HIGHLIGHTING THERMAL INSULATION
AMONGST MODERN TECHNICAL FABRICS AND DETAIL.
FUNCTIONALITY IS KEY.
Functionality is key, since 1851.
The roots of our project
"TRANSLATES AS ‘WATER SHIELD’ FROM LATIN.”
Set up by John Emary, Aquascutum began as a Mayfair tailors in 1851. From the beginning, fine craftsmanship and technical innovation have been at the forefront of the brand, and two years after opening, Emary created and patented the first waterproof textile.
More than Gorpcore
Aquascutum — Active is been concepted under Kiwi Edmund Hilary’s achivement, that used Aquascutum for his ascent of Mount Everest in 29th of May 1953. Not in a trendy trench coat, but an Aquascutum created fabric that could resist 100mph winds.