Pills of Heritage: 1920

THE ROARING TWENTIES IN ENGLAND

In the 1920s, England was experiencing a period of significant social transformation. After World War I, English society faced substantial economic and cultural changes.

The Industrial Revolution had already laid the foundation for a growing middle class, but the effects of the war had exacerbated social inequalities and created new power dynamics. The fashion and lifestyle of the era reflected this tension between tradition and modernity.

The brand's visual identity in 1920

The twenties saw a new mood of optimism and a flourishing of new styles. Aquascutum adapted to the new trends without losing its timeless style and quality.

The company's popularity grew and it received the Royal Warrant from the Prince of Wales, later to become the Duke of Windsor.